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Relentless Beats is a small event production company located in Phoenix, Arizona. They specialize in curating small concerts and raves. Here I have found an opportunity to rebranded this company to embrace the size and location. Many people are attracted to the large week long desert festival Burning Man because of the size, adaptability, and the journey it takes to get there. This rebrand will introduce and initiate the same qualities for the new brand direction of relentless beats.
This montage highlights the excitement and fun that comes with the Relentless Beats desert festival experience.
The primary logo focuses on the "R and B" in Relentless Beats to echo the rigid structure of the desert.
The cut corners help showcase the tension that comes with throwing desert festivals, what Relentless Beats specializes in.
I developed this logo by combining the rigid letter form with a more organic form like sound waves. This combined with the concept of traveling to the desert festival has inspired this logo that represents sound, movement, and travel.
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The logo is animated to embody a the feeling of a party or rave with travel.
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This series emphasizes the tagline “THE DESERT IS RELENTLESS” and utilizes brand elements to communicate that this is about music and travel.
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This series would be used to promote events and artists. That includes Festival, small shows, DJ's, art installations.
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The spatial was strategically placed in metropolitan cities near deserts.
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I wanted to focus on the UI for the artists playlists and music videos
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The focus for the app is mainly Lifestyle, Podcast, and streaming(Play) content.
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